projects

A stale, single-template campaign rebuilt as a modular brand system—one set of components that reassembles across a bus wrap, a web takeover, and a stack of print and social formats without losing its shape.

• Campaign
• Print

A full editorial redesign of the Accounting Department's annual print newsletter—the last one they mailed—built with wide creative latitude inside Isenberg's existing brand system.

• Print

A redesigned cover for Ian McEwan's Atonement, developed over several rounds of iteration for a Graphic Design 2 assignment, and built around the four timelines the novel moves through.

• Print

A logo built for a proposed endowed institute—designed to sit comfortably inside both the UMass and Isenberg brand systems while still standing as its own thing, for an institute that ultimately didn't come to be.

• Logo
• Branding

A typography course assignment: design a custom typeface built entirely from one repeated shape, then apply it to a poster for a fictional event. I built 'Firsts,' a modular typeface, and used it to design a poster for a fake architecture department lecture series.

• Print

Two pieces from a few months spent as the marketing and community outreach coordinator for a Fleet Feet franchise—a custom-illustrated ad for the store's racing team and an event announcement for a trail running series that sold out fast enough to need a waitlist.

• Campaign

A written and illustrated book tracing the evolution of Greek art historical styles, designed end-to-end as a Graphic Design 3 final project—made right around when I started studying Greek, Latin, and art history in earnest, on my way to a master's in Classical Art History.

• Print

A web app for finding inspiration in art, artists, and museums, with every screen designed by hand.

• UI/UX
• Branding

A sophisticated visual identity built from a blank brief for Isenberg's peer outreach campaign—one system carrying a rotating slate of topics to hundreds of peer institutions, month after month, without repeating itself or losing the thread.

• Branding
• Campaign

A launch ad for the Subaru Solterra, Subaru's first electric model, made while I was the digital marketing specialist for Bertera Auto Group—a regional dealer group with locations across two states—for its Subaru of Hartford store.

• Campaign